1. Size and content
Pick a band of average viewers over the last 30 days that fits your budget (our sponsorship cost guide has typical prices by size). Then look at what the channel actually streams, by hours, not by the tags it chose. A streamer who plays your genre every week is worth more than one who tried it once.
2. Audience
Check the stream language and where the viewers live. Then check that the audience is real: an active chat, a viewer count that moves like a real audience, and a follower count that makes sense for the size.
3. Commercial fit
See which brands are already on the channel and since when. A competitor's logo rules a streamer out for now. A deal that just ended is your opening. Compare the streamer's fair price with your budget before you write.
4. Reach out
Write to the business email or the manager, not a DM. Mention something specific from their own streams, say what you want and when, and offer to send a brief. Follow up once if there's no reply, and stop as soon as they answer.
Doing it faster
FindStreamers turns these four steps into one sentence. Type something like “Spanish slots streamers, 1 to 5k viewers, free to sign” and get a shortlist with Creator Score, fair price, sponsor history and a checked contact for each streamer. The first email is drafted from their own streams and sent from your inbox. See how it works.