Prices by audience size
These are typical prices for one sponsored stream, by the channel's average viewers over the last 30 days, from FindStreamers' price estimates across Twitch and Kick in October 2026. The middle column is the typical price; the outer columns show the usual range.
| Average viewers | Low | Typical | High | Per viewer |
|---|---|---|---|---|
| 10 to 49 | $160 | $220 | $290 | $11.90 |
| 50 to 99 | $240 | $360 | $440 | $5.30 |
| 100 to 249 | $360 | $525 | $675 | $3.40 |
| 250 to 499 | $625 | $900 | $1,150 | $2.60 |
| 500 to 999 | $925 | $1,300 | $1,700 | $1.95 |
| 1,000 to 2,499 | $1,400 | $2,000 | $2,600 | $1.30 |
| 2,500 to 4,999 | $2,425 | $3,250 | $4,700 | $1.10 |
| 5,000 and up | $3,700 | $6,500 | $9,000 | $0.70 |
These are estimates, not quotes. Inside FindStreamers every channel shows its own fair price range, worked out from its real audience, its market and comparable deals.
What moves the price
- Audience country. Viewers in the US, UK, Germany or the Nordics usually cost more than the same number elsewhere.
- Real audience. A 500-viewer channel with a silent chat is worth less than its number. Check engagement before you pay.
- Exclusivity. Asking for no competing brands on the channel typically adds 20 to 50% to the price.
- Other sponsors. A channel already carrying three brands has less room. One whose last deal just ended is usually open, and often cheaper to start with.
- Format. A 60-second segment costs less than a fully branded stream. A weekly slot is usually priced per month, at a discount.
- Extras. Clips, video rights and social posts cost extra. Agree them in the brief.
How deals are structured
Flat fee: you pay per stream or per month, whatever the result. Common for game launches and consumer brands. CPA: you pay per sign-up or first deposit. Revenue share: you pay a share of what referred customers spend, often for as long as they play. Hybrid: a smaller flat fee plus CPA or revenue share. Casino and betting deals lean towards CPA and hybrids.
A worked example
A Portuguese-speaking Kick channel averages 380 viewers, streams five days a week and has an engaged chat. Its audience is mostly in Brazil, which prices below the US or Europe. A fair price is around $660 per stream, with a range of about $430 to $890. A casino operator would more often offer a hybrid: a smaller flat fee plus CPA, with the flat part near that range.
Before you make an offer
Check who already sponsors the channel, when the last deal ended and where the audience really lives. Our guide on how to find streamers to sponsor walks through it step by step.