Alex Ross
Alex Ross leads research at FindStreamers, where he works on the models behind the product: the sponsorship pricing engine, audience-geography resolution, and the sponsor-sighting pipeline that tracks brand deals across Twitch, Kick and YouTube. His work sits on top of continuous monitoring of 1,000,000+ creator profiles, refreshed around the clock.
Before FindStreamers he spent several years on the agency side of streamer sponsorships, negotiating and running campaigns in the iGaming vertical — which is why the writing here keeps coming back to the same practical questions: what a stream should actually cost, whose audience is really in the market you can sell to, and how to tell a durable channel from an inflated one.
What he writes about
- Sponsorship pricing — how per-stream rates scale with viewership, and where the market's benchmarks sit by tier and platform.
- Audience verification — CCV vs followers, geography checks, and spotting view-botting before it burns a budget.
- Platform economics — how gambling sponsorship moved from Twitch to Kick, and what that means for buyers.
All articles
- FindStreamers crosses 1,000,000 indexed streamers
- Streamer sponsorship rate benchmarks by tier
- How much does it cost to sponsor a Twitch streamer?
- Kick vs Twitch for gambling sponsorships
- How to find streamers who accept sponsorships
- CCV vs followers — which metric matters
- How to verify a streamer's audience geography
- Streamer outreach templates that work
- Spotting view-botting and fake engagement
- The casino streamer campaign playbook
- YouTube Live vs Twitch vs Kick in 2026
Methodology behind the numbers referenced in these articles is documented on the Data & Methodology page. For corrections or questions: support@findstreamers.com.