Streamer sponsorship rate benchmarks by tier — August 2026 data
This page is a reference table, not an essay. It answers one question — what does a sponsored stream cost at each audience size — with modeled rates computed across every Twitch and Kick channel in the FindStreamers database with sufficient viewership history: 336,000+ channels as of the August 18, 2026 refresh. Bookmark it, and treat every quote you receive as a position relative to these bands.
How to read the tables
Tiers are assigned by 30-day average concurrent viewers (CCV): nano (<25), micro (25–100), mid (100–500), large (500–2,000), major (2,000+). Figures are the modeled expected rate in USD for a single sponsored stream with standard deliverables (logo overlay, verbal mentions, link in panels), shown as the 25th percentile, median, and 75th percentile of all modeled channels in the tier. Half of all channels in a tier price between the 25th and 75th percentile — that spread is your realistic negotiation corridor before applying the adjustments further down.
Twitch benchmark rates
| Tier | 30-day avg CCV | Channels modeled | 25th pct | Median | 75th pct |
|---|---|---|---|---|---|
| Nano | <25 | 273,993 | $40 | $45 | $75 |
| Micro | 25–100 | 22,934 | $210 | $300 | $380 |
| Mid | 100–500 | 7,968 | $490 | $675 | $900 |
| Large | 500–2,000 | 1,951 | $1,250 | $1,650 | $2,100 |
| Major | 2,000+ | 517 | $3,350 | $4,200 | $5,900 |
Kick benchmark rates
| Tier | 30-day avg CCV | Channels modeled | 25th pct | Median | 75th pct |
|---|---|---|---|---|---|
| Nano | <25 | 20,221 | $25 | $40 | $45 |
| Micro | 25–100 | 2,086 | $140 | $220 | $310 |
| Mid | 100–500 | 3,050 | $400 | $600 | $825 |
| Large | 500–2,000 | 1,117 | $1,100 | $1,450 | $1,800 |
| Major | 2,000+ | 321 | $2,700 | $3,600 | $5,100 |
What the data shows
- Kick trades at a 15–25% discount to Twitch at every tier for equivalent audience size. The market still prices Kick reach cheaper per viewer — which is exactly why performance-driven verticals concentrate spend there.
- The jump from mid to large is the steepest in the market. Median rates rise ~2.4× between the tiers, reflecting where professional management, media kits and agency margins enter the deal.
- Major-tier medians understate the top of the market. The 517 modeled major Twitch channels have a median of $4,200, but named casino streamers at the very top negotiate multi-stream gambling packages an order of magnitude above any modeled median. Treat the major band as a floor, not a ceiling.
- Most of the market is nano. 294,000 of the 336,000 modeled channels sit under 25 CCV. If your strategy is long-tail volume, the arithmetic works only with automation — manually negotiating $45 deals doesn't scale.
Vertical adjustments
The tables assume a mainstream gaming or consumer offer. Adjust for vertical before you open a negotiation:
- Gambling / casino: +50% to +200%. Fewer streamers accept the category, compliance burden is real, and audiences that watch slots content convert unusually well. Filter for demonstrated gambling acceptance before outreach — offering casino money to a streamer who doesn't take it burns the contact.
- Crypto / finance: +50% to +150%, similar dynamics, plus reputational pricing after several public collapses in the vertical.
- Energy drinks, peripherals, games: the baseline. Crowded categories where exclusivity is worth paying for.
- B2B and software: often −25% to baseline — streamers value the respectability, but audience fit is narrow; buy on audience profession, not size.
Methodology
Every channel in the FindStreamers database carries a modeled expected rate, a low–high range and an A–C confidence grade. The cost engine derives these from viewership level and stability across the sampling history, audience quality signals (geography and language mix, weighted by advertising market value), and market comparables, and it is recalibrated as new evidence arrives. Rates are negotiation intelligence, not quoted prices; individual streamers may quote above or below their modeled band for reasons no model sees. Aggregates on this page are recomputed from the full database at each refresh. YouTube Live is excluded from the public tables for now — our modeled YouTube sample is not yet large enough to publish tier-level quartiles we'd stand behind.
Frequently asked questions
How much should I pay a streamer with 500 average viewers?
At the mid/large boundary, modeled medians run $675–$1,650 on Twitch and $600–$1,450 on Kick. For a first test with standard deliverables, anchoring at or just under the tier median is a defensible opening position.
Why are these figures lower than rates I've seen quoted?
Public rate anecdotes skew to the 75th-percentile-and-above outliers and to premium verticals like gambling. Medians across all modeled channels sit lower. Both are real; anchor on the medians and adjust upward for vertical, geography and deliverables.
How often is this page updated?
The tables are recomputed from the full FindStreamers database periodically; the current figures reflect the August 18, 2026 refresh. The date in the byline always shows the latest refresh.
Are these rates for one stream or a campaign?
One sponsored stream with standard deliverables. Monthly retainers typically price 10–25% below the equivalent number of one-off streams; exclusivity, extra deliverables and premium verticals price above the band.
Get the per-streamer number, not just the band.
Every one of 1,000,000+ profiles in FindStreamers carries its own modeled rate, range and confidence grade — plus viewership history, audience geography, sponsor history and verified contacts.