Field notes

How sponsorship actually works.

Pricing benchmarks, outreach tactics and platform breakdowns from inside the database.

Milestones2026-08-246 min

FindStreamers crosses 1,000,000 indexed streamers

What is inside the database at the million mark — 9.9M viewership samples, 4.1M sponsor sightings, rate estimates on 98% of profiles — and why index depth is the whole point.

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Pricing2026-08-048 min

How much does it cost to sponsor a Twitch streamer in 2026?

Real sponsorship price bands by streamer size, what drives the number up or down, and how to sanity-check any quote you receive.

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Platforms2026-07-287 min

Kick vs Twitch for gambling sponsorships: where the money actually goes

Why casino budgets migrated to Kick, what Twitch still does better, and how to split spend between the two platforms in 2026.

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Guides2026-07-216 min

How to find streamers who accept sponsorships (without sending 500 cold emails)

A practical filtering method for building a shortlist of streamers who are demonstrably open to paid partnerships.

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Metrics2026-07-146 min

CCV vs followers: which streaming metric actually predicts campaign performance

Why follower counts mislead sponsorship buyers, what concurrent viewers really measure, and the third metric almost nobody checks.

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Guides2026-07-075 min

Verify a streamer's audience geography before you pay them

The most expensive assumption in influencer marketing is that a streamer's language equals their audience's location. Here's how to check.

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Outreach2026-06-307 min

Cold outreach to streamers: what actually gets a reply

Why most sponsorship emails are deleted in two seconds, and a structure that consistently earns responses.

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Due diligence2026-06-236 min

Red flags: how to spot viewbotting and fake engagement before you sign

Six checks that separate genuine audiences from inflated numbers, using only publicly observable data.

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Playbooks2026-06-169 min

The casino streamer campaign playbook: from shortlist to payout

An end-to-end operating process for running gambling sponsorships across Kick, Twitch and YouTube.

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Platforms2026-06-098 min

YouTube Live vs Twitch vs Kick: where sponsorship money goes in 2026

A platform-by-platform breakdown of audience, economics, discovery and campaign lifespan for sponsorship buyers.

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Pricing2026-06-026 min

Streamer sponsorship rate benchmarks by size tier

A reference table of expected sponsorship rates from nano to major streamers, with the reasoning behind each band.

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